Durga Puja 2026 may be over, but the laughter, colour and crunch of Bingo! Tedhe Medhe’s Abol Tabol Addakhana at Rajdanga Naba Uday Sangha continue to bring back memories. Conceptualised and executed by Mindshaft Media, the activation transformed a festive visit into an imaginative world inspired by the playful spirit of Sukumar Ray’s Abol Tabol. As a brand activation company in Kolkata and an leading experiential marketing agency in Kolkata, Mindshaft Media brought the campaign to life through a distinctive experience designed to delight visitors and create memorable brand interactions.

A World of Larger-Than-Life Characters

Visitors were welcomed by whimsical installations that brought the nonsensical charm of Abol Tabol into the real world. Among the standout creations was a tortoise-dinosaur sculpture, combining a long, dinosaur-like neck with detailed shell patterns. Another colourful, larger-than-life character balanced a massive signboard and a giant pack of Bingo! Tedhe Medhe on its shoulders, creating an eye-catching display. Vintage-inspired backdrops, playful window displays and dedicated photo zones added to the visual appeal, giving families and friends plenty of opportunities to capture their Puja memories.

Games, Names and Non-Stop Entertainment

The fun continued with activities that invited and encouraged visitors to become part of the celebration. The Tedha Toss brought guests a playful challenge. The Naam Daak Zone added another engaging touch, giving visitors a chance to join the quirky world of the campaign. Live Abol Tabol-inspired performances brought eccentric characters to life through vibrant costumes, expressive acts and humour. The energy rose further with Dhunuchi Dhumdharaka beats, adding a spirited festive rhythm to the experience and drawing visitors into the celebration. Together, these attractions made the zone more than a place to see; it became a space to experience, participate, laugh and share moments.

A Crunchy Stop for Food Lovers

No Puja outing feels complete without a delicious snack break. The Bingo! Tedhe Medhe food stall gave visitors another reason to pause and enjoy the festivities. Featuring freshly prepared snack items creatively tossed up with the brand’s much-loved crunchy treats, the stall brought flavour into the experience. It complemented the games, performances and installations, creating a lively destination where entertainment and food went hand in hand.

An Experience to Remember

From imaginative structures and photo opportunities to The Tedha Toss, the Naam Daak Zone, live performances and Dhunuchi Dhumdharaka, Abol Tabol Addakhana brought together the many things that make Durga Puja special: creativity, community, laughter and shared enjoyment. The activation gave Bingo! Tedhe Medhe an engaging way to connect with consumers in a festive setting, while visitors got to experience a playful world beyond the usual pandal visit. With Mindshaft Media’s concept-to-execution approach, Rajdanga Naba Uday Sangha became a memorable stop for fans of fun, food and the unmistakable Tedhe Medhe crunch.