Mindshaft Media successfully executed the Saffola Weekend CPO In-Store Activation across key retail outlets in Mumbai, Delhi, and Bangalore, delivering a high-impact consumer engagement campaign at the point of purchase. Through trained Consumer Promotion Officers, the activation focused on personalized product communication, health-focused education, and direct shopper interactions, helping consumers better understand Saffola’s nutritional benefits and make informed purchase decisions. Conducted during high-footfall weekends, the campaign generated 5,383 consumer engagements, significantly enhancing brand visibility, product awareness, and customer trust. By transforming retail spaces into interactive brand experience zones, Mindshaft Media enabled Saffola to strengthen consumer connections, improve brand recall, and reinforce its position as a leading health and wellness brand across three major metro markets.